Jay Goth is a marketing veteran, having worked in a variety of industries including hospitality, energy, real estate, insurance and technology.
As a founding executive of Commonwealth Energy in 1997, Mr. Goth helped to define and write the initial business plan, raise over $60M in private capital, build a customer base of almost 100,000 prior to the electricity deregulation in California, and expand the company's operations into additional markets. The company became one of the largest unregulated retail electricity providers in the country, with third year revenues approaching $200M. In 2004 the company registered its shares with the SEC and went directly to the AMEX.
During his tenure with Commonwealth Energy, he became a featured speaker at several international utility marketing conferences, keynoting and chairing many of the conferences. He served on the Power Marketers Advisory Council for the Center for Resource Solutions (Green-e) and was a member of the Renewable Energy Marketing Board. He also was present for the founding of the Northern California Solar Energy Alliance.
Mr. Goth has most recently been very active in the Internet marketing space. He formed Ascendant Communications Group in 2003 and that company has been profitable from the first year. He has also been working with public companies on IR initiatives and performs public relations for several companies. In addition, he has been retained as a consultant to several companies in the electronic transaction processing and stored value card industry.
A graduate of the University of Colorado, Mr. Goth received a B.A. with a double major in English and Economics.